In order to achieve maximum results, we will complete an SEO audit on your website to make sure that it is built correctly for search engine optimization. Once this has been completed, our team of SEO professionals will complete Keyword Research into what targeted keywords will yield the best results. Once we have identified the keywords, we will begin tracking your website ranking on search engines to enable ROI (Return on Investment) reporting.
The SEO expert will research and determine the best, most relevant keywords to use for your site and business niche and apply these keywords accordingly. Some companies have a set amount of keywords per SEO package. For example, 10 keywords could be included in a package that costs R1500 per month.
Keywords are an important SEO factor that builds organic web traffic for your website.
Before the team knows what areas of your website require the most attention and optimization, they run a full website audit to see where your site statistics are at; this includes but is not limited to: checking your site speed, mobile friendliness, and other general SEO factors like meta-descriptions, headings etc.
- On-page and Off-page optimization
Not all companies offer both on-page and off-page optimization. However, prices are determined by how many hours a month are dedicated to the task.
To keep up with how your site has improved since SEO optimization, it’s only fair that you are given a monthly report to prove the progress. Some companies even offer a weekly report depending on the plan.
- Competitor tracking & analysis
The best way to stay on top of your game is to stay on top of competitors. Understanding who the competitors are in your industry helps the professionals determine which tasks to prioritize and which keywords to target.
Sitemaps can be especially helpful for websites that have a lot of categories and sub-categories. This is useful for helping page visitors easily find the pages they are looking for, therefore, improving user experience.